Black Friday Wellness Deals

Updated July 2, 2025 08:35AM

In the chaos of year’s end, it’s easy to forget to prioritize yourself. After all, few of us have time for serious goal-setting or self-care amid the airport runs, in-law-wrangling, and countless other rings of the family circus. Inevitably, the New Year sneaks up on us before we have any time to plan or ponder. By the time we figure out what we want our resolutions to be and what stuff we need to make them happen, we’re already a month behind.

Don’t let that happen this year. Instead, take a few minutes right now to set some intentions for 2025. Then, take advantage of deep Black Friday discounts to order what you need and set yourself up for success. To give you a head start, we pored through press releases and deals lists to round up the ten best deals on the market.

Looking to reduce stress in 2025? Drink Less? Get strong? Sleep better? Finally get over that niggling injury? We’ve got you. Find time for yourself this holiday season with these top wellness-focused sales.

1. Drink Less

Athletic Brewing Non-Alcoholic Beer

Percussive massage can help warm up muscles, break up knots, and be an invaluable part of a physical therapy or recovery routine. So, whether you’re looking to rehab a current injury or prevent a future one, consider the Hypervolt 2 Pro as part of your plan. The handheld massage gun has five different head attachments and a powerful motor, which means it’s strong enough to loosen up even the stiffest muscles. And from November 21 to January 8, it’s $70 off.

7. Get Stronger

Momentous Protein Powder

Momentous gets all its products NSF- and Informed-Sport certified. So, if you’re new to the space and worried about safety and purity, this is a great place to start. Athletes who are into creatine (a well-studied supplement used to bulk up and enhance recovery) should opt for the Momentous Three ($97), a combo pack featuring protein, creatine, and omega-3. Or, if you’re just trying to up your protein intake without breaking the bank, choose between Momentous’s whey and plant-based protein powders ($30 to $49).

8. Reduce Stress

Plunge Evolve Air Pro Inflatable Cold Plunge

Cold-exposure therapy is having a moment, and not just due to the Wim Hof Effect. Emerging research shows that frigid dips can reduce stress and improve mental health. And these days, you don’t even have to go to a fancy health spa to reap the benefits. On sale throughout the month of November, the Evolve Pro Air lets you practice a cold-water immersion routine at home. The inflatable pool is made of a durable, insulated material and only takes 15 minutes to set up. You can fill the basic version ($1,012) with ice or purchase the version with a chiller ($2,967) to keep the water at a steady 37 degrees Fahrenheit. If contrast therapy is more your game, you’ll also want to look at Plunge’s sauna options: the Sauna Mini ($8,917) offers a compact design and has a traditional stone heater that gets up to 200 degrees Fahrenheit.

9. Get Faster

Polar Pacer Pro

The Polar Pacer Pro was built for speed. Whether you’re looking to finish your first 5K or shave minutes off your marathon time, this lightweight sports watch has everything you need to understand your performance and dial in your training. Keep it simple by tracking your splits and mile times, or dive into the nitty gritty of your running economy, heart rate, and V02 max. Built-in cycling and running tests let you establish your baseline and track it throughout the year, and advanced analytics will alert you if you’re overtraining and at risk of injury.

10. Optimize Performance

Whoop 4.0

At long last, the fitness tracker with the enormous fan following is on sale. The Whoop 4.0 is designed to monitor everything from sleep and recovery to stress and physical strain. It lets you quantify how you’re feeling—mentally, physically, and emotionally—and offers insights to help you get back on track. From November 25 to December 3, you can sign up for 12 months of Whoop analytics (the Whoop 4.0 tracker device is included for free) and save $40 on the annual fee. Sign up for two years and you’ll also save $40 on the total.

10 Black Friday Wellness Deals to Give You a Head Start on Your 2025 Resolutions