Published May 21, 2013 12:00AM
Survivalist Bear Grylls announced a partnership with ZOZI, an adventure travel company, to become the brand’s lead spokesperson. Grylls will be leading a team of celebrity experts to help with guided experiences and adventure-based stunts.
ZOZI and Grylls have launched a campaign to give away 100,000 local adventure experiences—such as sunrise hot air ballooning and water-powered jetpacking—to launchthe partnership.
Last spring, Grylls walked away from Man vs. Wild. Here’s the story behind his surprising move.
