Updated March 10, 2026 06:23PM
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Olympic-Themed Gear Getting Us Hyped for the Winter Games
We're eyeing a water bottle as shiny as a gold medal, sunglasses named in honor of an Olympian, and your own version of the opening and closing ceremony uniforms.
From Ralph Lauren’s heritage knits and Columbia’s technical outerwear to Skims’ performance base layers, top brands are outfitting Team USA and fans alike for the 2026 Milano-Cortina Games. (Photo: Canva)
If you’re anything like the editors at Outside, you’re spending this Friday night watching the 2026 Winter Olympics Opening Ceremony. Then, for the next three weeks, you’ll toggle between work meetings and the Milano-Cortina games, keeping a close eye on events like alpine skiing, snowboarding, bobsleigh, and even ski mountaineering, which is making its Olympic debut.
It’s no wonder that many of our favorite outdoor brands are getting in on the action. Some outfit Olympic teams directly while others channel the spirit of the Games through limited-edition collections inspired by speed, endurance, and winter sport heritage.
Below, you’ll find our favorite Olympic-themed drops getting us in the competitive spirit.
Hydro Flask U.S. Snowboard Limited Edition
Hydro Flask is already manifesting gold for the U.S. Ski & Snowboard Team—or at least superior hydration—with this metallic 32oz stainless steel water bottle. Similar to its other products, this one has a leakproof lid, closeable straw cap, and wide mouth for easy drinking. One of Hydro Flask’s ambassadors is Colorado-based Red Gerard, who is among the qualified riders on the U.S. Snowboard Team competing in Milano-Cortina this month.
Skida x U.S. Ski & Snowboard Team
This is Skida’s third year as an official partner of the U.S. Ski & Snowboard team, which means a portion of the brand’s sales directly support athletes’ training and travel funds. The Vermont-based ski accessories brand worked with three Olympic athletes to design signature prints for beanies and neckwarmers: “Towline” for alpine racer Ryan Cochran-Siegle, “Bright Side” for cross country skier Julia Kern, and “Field Day” for alpine racer Paula Motlzan.
Bag Balm x Paula Moltzan Mini Tin
Skin can get severely chapped in the winter, especially if you’re training to be an Olympic skier like Paula Moltzan. The Vermont-based American World Cup alpine ski racer collaborated with Bag Balm to create a special pocket-sized tin of the brand’s signature moisturizing ointment. The tin also features her custom floral print designed for the aforementioned Skida.
Columbia Sportswear USA 2026 Collection
Columbia Sportswear is the official apparel sponsor of Team USA Curling for the 2026 Olympics, and for the first time, fans can buy replica versions of their uniforms. The collection includes jerseys, down puffer jackets, fleece, t-shirts, and beanies and ballcaps. According to the brand, the jersey’s eight cascading stars in red, white, and blue represent the curling stones used in competition.
Vuarnet
This month, Vuarnet released a limited run of three crystal-frame styles (Legend 02, 03, and 04) in honor of its founder, Jean Vuarnet. Each style features mirrored natural mineral glass lenses and 100 percent UV protection. In 1960, Vuarnet won gold in downhill skiing. His innovations included the aerodynamic tuck position and early adoption of metal-edged skis—reshaping the future of alpine performance and gear.
Skims for Team USA
An athlete’s first layer is just as important as their last—which means, don’t forget about underwear. Kim Kardashian’s apparel brand is outfitting Olympic and Paralympic athletes for a fourth time at Milano-Cortina 2026. The capsule includes undies and loungewear for men and women.
Ralph Lauren x Milano Cortina 2026
You don’t have to be an Olympian to dress like one. Athlete uniforms for the opening and closing ceremonies are for sale through Ralph Lauren, the designer that has outfitted Team USA’s Olympic and Paralympic teams for 10 consecutive Games. While the patriotic flagbearer jacket is a whopping $1,789, a pair of socks or t-shirt are both more affordable and subtler.
J.Crew x U.S. Ski & Snowboard
As the official lifestyle partner of the U.S. Ski & Snowboard team, J.Crew’s job is to make athletes look dapper even on the sidelines in Cortina. From the Fair Isle rollneck sweater in vintage wool to the heritage anorak in cotton canvas, every piece is as preppy as it is patriotic. Some items are already sold out, while others are available or backordered.
