Updated November 26, 2024 09:02AM
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Shaun White Is Changing the Snowboarding Landscape Once Again
But this time, he’s rolling out high-performance boards and apparel
For winter 2024–2025, WHITESPACE is offering a newly dialed lineup of snowboards and apparel. (Photo: Mike Dawson courtesy of WHITESPACE)
Shaun White’s snowboarding bona fides are unmatched. Over the course of his career, he racked up three Olympic gold medals on top of 13 X Games victories and forged a legacy as arguably the most well-known and decorated rider of all time. But competitive success is only the beginning of White’s journey. Having pushed board-riding boundaries for more than 20 years, he’s now pouring that experience, knowledge, and vision into his own brand.
WHITESPACE, founded in 2021 with Shaun’s brother, Jesse White, makes world-class snowboards and snow apparel for riders who want to max out both their performance and style. Thanks to a design process that incorporates on-snow rider testing, as well as Shaun’s insights into what makes a perfect piece of gear, WHITESPACE is doing what Shaun does best: reshaping the snowboard and winter sports scene.
“The brand embodies Shaun’s unique point of view, his ability to see opportunities for creative expression, and his competitive excellence,” says Jesse White, chief creative officer for WHITESPACE. “With WHITESPACE, he wants to encourage athletes to express their own unique point of view. That’s what brings excitement and individuality back into the sport.”
For winter 2024–2025, WHITESPACE is offering a newly dialed lineup of snowboards and apparel. Here are the highlights.
Snowboards
Every great snowboard brand has a flagship model, and the Freestyle Shaun White Pro is the embodiment of WHITESPACE design expertise. Shaun dreamed up and tested this board, and his signature versatility is its calling card. Whether you’re carving down groomers, gliding through untracked powder, or spinning park laps, the Freestyle responds to your every move with pop and personality. Tip-to-tail carbon construction keeps this board light and snappy, while its directional twin shape, sintered base, and responsive camber profile make this a true do-it-all machine.
New for this season is the Freestyle’s hard-charging companion, the Women’s AMF Twin. This women’s-specific board is designed and sized for female riders and features all of the cutting-edge tech that makes WHITESPACE models so playful. A poplar-paulownia core blends the right amount of weight, stability, and flex with a dense fiberglass weave across the board that maximizes lively response for nailing park tricks. Its camber profile lets riders rocket through turns, adding to this board’s well-deserved reputation as an all-mountain performer.
Men’s Outerwear
The brand’s apparel benefits from the same rider-focused approach as its boards. Shaun wore plenty of jackets during his competitive years, and the 2L Cargo Insulated Jacket incorporates the must-have elements of the best of them. A two-layer waterproof-breathable shell keeps snow and moisture out, while 40-gram insulation fights off the cold. This jacket is packed with thoughtful features: Side vents dump heat if the weather warms, and plentiful low-profile pockets stash everything you need for a day on the mountain. And, of course, there’s the aesthetic: a sleek, military-inspired look that effortlessly blends progressive styling with uncompromising performance.
The matching 2L Cargo Insulated Bib Pant replicates the magic, incorporating the same waterproof-breathable fabric, PFC-free DWR, and insulation as the jacket. Articulated knees and a mobility-enhancing fit let riders freely slash, spin, and air out. The bib portion and cargo pockets provide even more storage, and like the jacket, side vents help regulate temps. Reinforced Kevlar kick pads, ripstop boot gaiters, and sealed seams boost durability, making this piece ready to last season after season for riders of all abilities.
Women’s Outerwear
Effortlessly blending fashion and on-snow function, the Cropped Puffer Jacket will turn heads. Its eye-catching monochrome colorways, oversized silhouette, and modern cropped fit create a look that stands out on any mountain. That style is backed by plenty of tech: a two-layer waterproof-breathable membrane, PFC-free DWR, and cozy synthetic insulation provide warmth, protection, and a luxurious feel. Zippered hand pockets and an internal stash pocket hold the essentials, while adjustable everything—hood, hem, and cuffs—allow riders to dial in the perfect fit.
Complementing the puffer, the High Waisted Riding Bib Pant brings even more durability and waterproofing to the party thanks to its three-layer twill material. The technical fabric is still soft and supple, and its brushed-fleece backer means you won’t peel off this bib even when it’s time to après. A high-waisted fit, articulated knees, and adjustable suspenders make all-day comfort a cinch. The bib’s smooth zipper, boot gaiters, and zippered hand pockets round out its thoughtful feature set. And as with all WHITESPACE products, this piece is created for riders, by riders.
WHITESPACE is a performance snow brand created to inspire riders to forge their unique path, transcend boundaries, and write their own story. Headquartered in California and established in 2021.