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With sophisticated Asian factories and Amazon, it’s easier than ever to launch a low-cost gear brand. Are companies that prioritize price over innovation a boon to the outdoor industry—or a threat?
When several high-end brands joined—and then quickly defected from—Walmart’s Premium Outdoor Store, they resurrected the question “Who is the outdoors for?”
Customers still love brick-and-mortar retailers—so the smartest vendors make sure shoppers know where to get a premium touch-and-feel experience with their gear