The Off-Road Antidote: Bronco Off-Roadeo Nevada

Outdoor adventures haven’t come easy for James Lawless, a career firefighter who discovers that being a Ford Bronco owner provides free access to the action-packed Bronco Off-Roadeo experiences located across the country. So a trip to Bronco Off-Roadeo Nevada provides a timely escape. Lawless tackles the rugged terrain outside of Las Vegas, then teams up with Bronco Ambassador Maiza Lima, who leads him up his first rock climbing route. Watch the rest of Outside’s three-part series with Ford, profiling unique, overworked individuals who find outdoor adventures as the antidote for their unhealthy work lives.

Ford Motor Company is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.