Published January 2, 2024 01:49PM
Sponsor Content: ASICS
First Look: ASICS NovaBlast 4
Who doesn’t want more energy and underfoot bounce from their running shoes? Get that and more with the new NovaBlast.
A first look at the ASICS NovaBlast 4. (Photo: ASICS)
The search for your next pair of road running shoes ends here. Whether you’re building miles or chasing more movement in your daily life, underfoot comfort and spring are essential. And with its optimal balance of impact absorption and energy return, the ASICS NovaBlast 4 might be as close as you can get to running on a cloud. The smart science-backed improvements to the beloved NovaBlast set this iteration apart from anything you’ve experienced before. Here’s how it works.
Energized Cushion
That springy underfoot feel in every stride isn’t a happy accident. When rethinking the NovaBlast, ASICS worked diligently to integrate next-level energized cushion into every facet of its design. From a midsole equipped with the lightweight cushioning of FF Blast+ Eco for softer landings to the trampoline-like outsole with geometric shaping for improved bounce and acceleration where you need it most, this shoe ensures you reach your full running potential. You’ll also notice that the NovaBlast 4 has a new asymmetrically engineered outsole and midsole to improve toe spring. This reimagined shape allows you to focus on your heels and the balls of your feet to achieve a continuous energy return.
Beyond its ability to deliver cloudlike cushion, FF Blast+ Eco is derived from sustainably sourced materials. This ultraenergetic foam is made with 20 percent recycled bio-based content, which helps lower the shoe’s overall carbon footprint 23 percent below the industry average.
Comfort and Durability
Improving sustainability in the running industry doesn’t stop at the material input. For ASICS, it also includes the development of durable, long-lasting footwear. The result of choosing quality-made running shoes like the NovaBlast 4? Less unnecessary waste—and more miles per pair. Strategically employing Ahar™ Lo, an abrasion-resistant rubber, in key areas of the outsole improves durability in the NovaBlast 4 where other shoes show their first signs of wear and tear.
Without comfort, the rest doesn’t matter. That’s why ASICS equipped this iteration of the NovaBlast with a newly engineered woven upper that has a stretchy yet supportive construction designed to flex with your movements. In addition to the lightweight breathability every runner wants in a shoe upper, the NovaBlast 4 takes every opportunity to enhance comfort, down to the perforated detail and winged construction of the tongue.
Whatever your running goals—faster, farther, or just more comfortable—the new NovaBlast 4 will help you achieve them.
Anima sana on corpore sano, meaning “a sound mind in a sound body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel, and accessories.